As we live in the age of social media, it is changing all the industries in its path…and the dance world is no outlier. Instagram alone has become the place to check out up and coming movers + groovers, scope out your favorite choreographer’s new work and connect with convention pals.
Just how influential is Instagram these days when it comes to your dance career? We researched 4 ways it’s A game changer in the industry.
1.) Instagram has created a rise in professional profiles that creates a casting network for directors and choreographers. Because instagram is a visual tool with photo and video capabilities, artists have used this platform to be more of an interactive resumé, where followers can stay up to date on current gigs, performances and career achievements. It’s an easy way to showcase these things quickly without the need to update a website. That leads us to number 2….
2.) Some casting relies heavily on social media following. While this is a drawback of Instagram and a practice that takes place primarily in LA, the commercial world understands numbers draw in audiences…that being said, if your following tops off somewhere around 100K+ and you’re a solid performer, it may help you book the gig. This is an unfair practice when it comes to booking a job the old fashioned way in the room, but it’s becoming an increasingly popular business strategy.
3.) Dancers can grow their business through partnerships. Dancers are sought out for many modeling and partnership opportunities with companies in the arts and beyond. We love our JJ squad + JJ girls!
4.) Instagram aesthetic sends your artistic message. Aesthetic – Aesthetic – Aesthetic. If you follow @Maddie on Instagram, than you know she is all about it! An aesthetic is a visual depiction of your vibe, and if you play it out right on your IG page, it can be highly attractive and exciting to follow. Once you find it, rock it!
These are just a few ways Instagram has been having an impact on the dance world. While it is giving the dance industry more exposure, know that your art and your craft are never devalued due to another’s personal success or how high someone can kick their leg. Instagram is just another tool in your toolbox.