In this digital age, we cling to our phones and use technology in many new, exciting ways. Have you ever thought about making a website for yourself? Do you need a website?
Short answer… YES.
Long answer? There are some pretty big reasons you SHOULD have a website if you are pursuing a professional career in the industry.
Think of it this way — jobs in the field are always temporary, whether you’re in a dance company, Broadway show or doing commercial gigs. A smart freelancer is always thinking of the next big thing or keeping options and opportunities open. As a dancer, YOU are a business and that means breaking out the best (and most affordable!) marketing efforts to promote your brand.
A website is just one tool that you can create for FREE or at a very low cost to showcase your talent, resumé and even a reel of your best stuff. Because dance is a visual art form, websites are the best way to give agents, casting directors and choreographers a taste of who you are and what you’ve done.
You can tailor your website to your career goals, as well. Depending on your focus in the dance industry, you may want to hone in on certain things. For instance, if Broadway is your ultimate goal, you may also want to include a vocal reel or Playbill reviews of your work. For concert dancers, you may be interested in including an Artistic Statement that explains your point of view as an artist and what inspires you. Choreographers will need samples of their choreography and a list of shows they have worked on. Even if you’re a dance teacher, you could utilize a website to promote your business and make it possible for students to easily book private lessons with just a click!
If you’re willing to go all out on your website, you can hire a web designer, invest in high quality photography and even create social media accounts to showcase your work.
In conclusion, yes — a professional dancer needs a professional website.